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As a small business owner, the work environment you create says a lot about you.

Wooden Office Chair with Sherwin-Williams Resonant Blue Paint

Wooden Office Chair with Sherwin-Williams Resonant Blue Paint

That means you need to provide a great work area that offers the right office furniture and atmosphere. Knowing what office furniture to choose depends on a variety of different factors.

Choose Office Furniture to Fit Your Brand

What do you notice when you first walk into an office space you’ve never visited before? Do you look at the wall color, the décor, the flooring, the furniture? Would you notice a jar of pickled pigs’ feet sitting on a desk? According to a 2013 survey by The Creative Group, that’s only one of many strange things that people have been known to have in their office space.

You spend money on marketing your company, on presenting a brand to consumers. You want your office space – right down to the office furniture – to reflect a similar image. It may be practical or fun, contemporary or traditional. Whatever style you choose, it needs to be consistent throughout and echo the image you want to share with the world. (continue reading…)