LeBron James’ Children’s Furniture Line

LeBron James, not usually associated with the bench, will venture into a new furniture line that could sell benches and other furniture products.  Darren Rovell of CNBC.com reports that Columbus-based American Signature — which operates under the brand name Value City Furniture in the Cleveland area — will go ahead with its plans this fall to begin selling children’s furniture items inspired by James. It is not known exactly how American Signature will market the collection, which is expected to include beds, desks and other children’s furniture.

Lebron James Furniture
Lebron James Furniture

The company filed for the trademark “Home Court by LeBron James” in October. According to the filing, the name would refer to items, including “furniture, mirrors, picture frames” as well as “wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber” and plastics.

Many critics of LeBron James have commented that his new line should include folding chairs or folding tables, in reference to his folding under the slightest bit of pressure. Ouch.

American Signature and James reached an agreement in February. Jonathan Schottenstein is the chief operating officer of American Signature. James and the Schottenstein family have developed a relationship in recent years. Ohio State’s men’s and women’s basketball teams and state high school basketball tournaments are played at the Value City Arena at The Jerome Schottenstein Center, which is named after Jonathan’s grandfather.

James’ children’s furniture line will involve his longtime girlfriend Savannah Brinson, with whom he has two children.

7 thoughts on “LeBron James’ Children’s Furniture Line

  1. Thanks very much for this great blog; this is the kind of thing that keeps me going through the day. I’ve been looking around for your blog after I heard about them from a buddy and was thrilled when I was able to find it after searching for some time. Being an avid blogger, I’m pleased to see others taking initiative and contributing to the community. I just wanted to comment to show my appreciation for your work as it’s very encouraging, and many bloggers do not get the credit they deserve. I’m sure I’ll be back and will send some of my friends.

  2. If you’re keeping the same carpet inside your nursery for child nursery rugs, you already have most from the tough work done, unless you need to substitute it. For the most part, a great carpet cleansing is all that you require to do to refresh it and to ensure it is clean.

  3. Former player of mine Jamario Moon will face off against Lebron James tonight as Heat come to Cleveland–Good Luck Jamario!

  4. Kind of comforting to know that no matter how bad your day is, LeBron James’ is going to be worse

  5. Although I don’t agree with the way King James handled the Cleaveland Cavs situation, I still think he is the most talented player in the NBA. He’ll still get his third MVP award.

Leave a Reply

Your email address will not be published. Required fields are marked *